Social/Digital Out of Home
Project: Multi-Brand Campaign Assets
Company: VCCP
Role: Concept Design, Motion, 3D & Digital Artwork Production
This work involved producing a wide range of campaign assets across motion video, static artwork, and digital out-of-home formats for a variety of brands, including telecommunications, multinational confectionery, transport authorities, coffeehouse chains, and energy drinks. Deliverables were designed to perform across multiple platforms and screen formats, requiring careful attention to layout, motion, and adaptability.
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The role combines creative thinking with hands-on production, developing assets that sit between concept and execution. A modular approach was used to build flexible design systems that could scale across campaigns while maintaining strict brand consistency. Responsibilities included creating motion graphics, 3D elements, and high-resolution artwork, delivering polished assets at volume while ensuring a consistently high level of visual quality across all outputs.
Client: O2
Company: VCCP
Role: Concept Design, Motion
Client: Starbucks
Company: VCCP
Role: Concept Design, Motion
Client: Carabao
Company: VCCP
Role: Concept Design, Motion
Project: Public Safety - Social Media & London Underground Digital Screens
Client: TfL
Company: VCCP
Role: Motion Graphics Concept & Animation
This project involved developing a motion graphic designed for social platforms and large-format digital escalator screens across the London Underground. The objective was to highlight the dangers of alcohol consumption within station environments through a clear and impactful visual narrative. The concept focused on a subjective point-of-view, simulating inebriation through shifting depth of field and soft focus. A glass of beer moves in and out of clarity, creating a disorienting visual experience that mirrors impaired perception and decision-making. The result is a subtle visual distortion with a simple, recognisable subject to communicate risk in a direct and engaging way suitable for high-traffic public spaces.
Project: Social Campaign Adaptation
Client: Cadburys
Company: VCCP
Role: Motion Design
This project involved transforming a static campaign into engaging motion design videos for social platforms, adapted for both portrait and landscape formats. The role focused on reinterpreting existing key visuals and layouts, bringing them to life through animation while preserving the original creative intent. Each version was optimised for its platform while remaining visually consistent.
Project: Digital Out-of-Home Animated Movie Posters
Company: Grand Visual
Role: Motion Graphics
Animated movie posters for Digital Out-of-Home (DOOH) displays, enhancing existing movie poster key artworks through subtle but impactful animation. Parallax animation added depth and dimensionality to layered artwork, while particle effects and atmospheric motion helped amplify mood and visual impact.